In this episode we interview Dr. Brian Harris, founder of Virtual Smile, a software platform and doctor-education group that enables dentists to introduce cosmetic dentistry into their practice on an entirely new scale. Additionally, we have Dr. Weston Spencer on the program. Dr. Spencer is a user of Smile Virtual and member of the Smile Virtual community of dentists. He shares his experience adopting the technology and his path to doubling his collections by redefining his market and brand. For all you dentists beholden to the PPO, this podcast is an absolute must.